BA (Hons) Games PR and Community Management - With Foundation Year

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Start Date: 31 August 2021
Duration: 4 Years (Including Foundation Year)
Attendance: Full Time
Location: Tottenham Centre

ABOUT THE COURSE

This course gives you the skills and knowledge you need to succeed in marketing and management in the fast-paced, customer-centric gaming industry. Whatever your current experience, you’ll become an expert in social and community management, games PR and marketing.

Starting with a foundation year, you’ll develop the industry knowledge, technical and professional skills you need to move on to study the BA (Hons) Games PR and Community Management. 

You’ll focus on the creative and management for a variety of on-trend channels, building your expertise as a copywriter and content guru. You’ll also learn how to examine and develop innovative 360 games PR campaigns that include social media, influencer outreach, events, consumer media, specialist games press, trade PR and working with third parties and partners. 

For the foundation year, you’ll be taught at CONEL’s Tottenham Centre, with high levels of tutor support and guidance. For years 2-4, you’ll move to Staffordshire University London’s Digital Institute, where you’ll learn from experienced experts in the latest facilities, including a state-of-the-art Esports Arena and next-level studio spaces. 

Throughout the course, we’ll focus on your employability - that’s why we offer work experience opportunities, as well as making sure we keep you ahead of the game with industry legislation and ethical issues.

Find out more at the Staffordshire University Open Day.

WHAT WILL I STUDY?

Year 1 (Foundation Year)

  • Digital Media Skills for Games and Esports (60 credits)
    This module provides an overview of how the games and esports industry operates as well as keeping you up to date with new developments. You’ll learn how to work to a client brief and choose a product that relates to your chosen field of study. You’ll also learn how to research current ideas to develop and inform your own work and how to use techniques to develop your own thinking, including mind maps and mood boards. You’ll learn how to index your sources and create e-portfolios as well as developing an awareness of copyright, acknowledgements, references, ownership, permissions and clearances.
  • Contemporary Skills in eSports (30 credits)
    You will explore and analyse current issues in esports. Contemporary in nature, the issues covered will naturally change as the course progresses but are likely to include key areas such as regulatory structure and player contracts, professionalisation and rise of player agents, the ‘spectacle’ of esports, subversive practices, sexism in the video games industry and gender orientation in esports games culture.
  • Professional Skills (30 credits)
    In this module you will cover everything you need to know to be successful in your future career. You will find out about the range of jobs open to you and how you develop the specific skills for your chosen path. You will also develop the skills needed to thrive in a university environment, such as effective communication and delivering presentations.

In Year 2, you’ll explore the basics of community management, content creation, social media and PR for games. This will provide you with a solid grounding with which to explore the implications of gaming in the future. 

In Years 3 and 4, you’ll learn about community management, from developers and publishers to agency and in-house, alongside social media management for games, content creation for communities and social media, and live projects and innovative PR campaigns. This will give you an overview of games community management as a whole, including how to build, maintain and produce creative and engaging content and how to plan exclusive community events.

For detailed module information for year’s 2-4, please visit the Staffordshire University website.

WHAT WILL I NEED?

You will need:

  • 48 UCAS points (equivalent to DD at A Level or BTEC Level 3 Extended Diploma (first teaching from September 2016) at PPP)

If you’re a mature applicant and have industry experience rather than the required tariff, you can still apply and we will contact you for an informal interview.

HOW WILL I BE ASSESSED?

Teaching
This course has integrated theoretical, technical, practical and creative modes of study. This means the theoretical underpinning is taught alongside the technical knowledge, community management, creative skills, and the creative, practical elements of social media, content creation and PR for games.

Assessment
Your coursework, carried out in response to assignments, project briefs or self-initiated proposals, will be presented in forms appropriate to professional practice, such as a portfolio of work or showreel, word-processed reflective evaluations, essays and case studies. Your approach to the coursework for a given module should be individual and distinctive. Tutors see this work throughout its development thus forming a one-to-one professional working relationship with you throughout each module. Formative assessment is carried out in tutorial and critique situations and feedback is usually provided to you orally, with a written record kept either by the tutor and/or yourself. This is sometimes produced as the result of peer- or self-assessment exercises.

Learning and additional support
As well as the excellent support you will receive from your course teaching team, the central Academic Skills team at Staffordshire University London’s Digital Institute and CONEL provide group and one-to-one help to support your learning in a number of areas. These include study skills (including reading, note-taking and presentation skills), written English (including punctuation and grammatical accuracy), academic writing (including how to reference), research skills, critical thinking and understanding arguments, and revision, assessment and examination skills (including time management).

Never be put off applying for a course because you need additional support. We have a team of specialists who can help. Most importantly, make sure you inform the university or college of your needs at the earliest opportunity and share any current care/support plans with the student support team so we can make sure we are prepared.

Feedback
Feedback is an important part of the assessment process and not only justifies the mark you receive but guides you on how to improve. Extensive feedback will be available throughout the course that will be constructive, develop your capabilities and motivate you to continue. Feedback will always be given in a timely manner to allow you to reflect on your progress and be a better critic of your own work.

Assessment feedback comes in a variety of forms throughout your studies and in a written format at the end of each period of study. At the end of modules once assessments are complete you will receive feedback in written comments, completed checklists/mark sheets, and in the case of demos and presentations direct feedback from the tutors.

Independent learning
All students are encouraged to build on their independent capabilities in relation to their own learning routes. Tutors will mentor, support and guide students with clear direction in relation to ‘out of classroom’ activities and expectations in order to allow students the capacity to meet the learning objectives of their modules and course of study.

WHAT WILL IT COST?

Tuition Fees

£9,250 per year

You will be required to travel between CONEL's Tottenham Centre and Staffordshire University London's Digital Institute once a week; the cost of travel will be no more than £5 per week.

WHAT CAN I DO AFTER?

This degree will prepare you for careers in games community management, social media, PR, journalism, content creation and events. You will also be prepared for study at postgraduate level. 

The games community management industry is expanding every year, and with expansion comes new and exciting job opportunities. These include community managers, who are responsible for building and supporting online gaming communities, and brand ambassadors, who are responsible for creating and maintaining the look and feel of online communities.

NOT SURE WHICH LEVEL
IS RIGHT FOR YOU?

Find out more about the courses and levels offered at the College of Haringey, Enfield and North East London!

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