Digital Marketing

Digital marketing uses the internet and digital platforms to advertise and sell a product or service. This includes the use of social media, mobile phones, display advertisements, TV and video, and other forms of digital media.

By using digital platforms to market, businesses can reach a wider audience that they may not be able to reach with print or local advertising and be able to inform customers of any offers and sales, new products, existing products whilst leading them to their website to boost sales quickly and efficiently.

Digital marketing allows a marketeer to be creative, follow popular trends, grow their customer base, and speak directly to customers in larger quantities.

By taking this course, you will learn the core skills of Web Design Essentials including HTML5 application development fundamentals, how to create a social media strategy and how to use digital platforms to engage and grow a customer base

At the end of this course, you will have the competency to take recognised professional certifications in this field.

You will learn:

• Understanding of digital marketing building knowledge of marketing strategies B2B and B2C
• Core skills of Web Design Essentials including HTML5 application development fundamentals
• Social media strategy and planning
• Content creation

This is a free course for adults aged 18 and above. No previous experience is needed.

This is a free course.

At the end of this course, you will have the competency to take recognised professional certifications and have opportunities to network with industry professionals. You will learn the skills needed to thrive within a marketing team.